Children’s Legal Centre

Swansea University


It was an absolute pleasure to develop the Children’s Legal Centre brand. Over their short history, the visual communication of the Swansea University department had evolved organically and didn’t really reflect who they were. It was in serious need of a coherent, consistent visual language underpinned by strong brand values that authentically reflected who they were to their two distinct audiences (professionals and children & young people). It was important that the brand visually referenced a jigsaw piece and conveyed trust.

Working to this brief, we developed a logo and created various communication materials, such as a stationery, recognisable graphic devices, annual report template, pull-up banners, flyers, icons and website design.